London, June 2025 – The July, the design-led apartment hotel group known for its thoughtfully curated guest experiences, is proud to announce a strategic partnership with Hotel Facility Concepts (HFC), a global expert in back-of-house services. This collaboration comes ahead of the highly anticipated launch of The July London Victoria (https://www.thejuly.com/nl/properties/london-victoria), the brand’s first international property, set to open in Summer 2025.
Located just minutes from Victoria Station, The July London Victoria will feature 114 rooms and two residential apartments, along with a restaurant, bar, deli, flexible co-working spaces, and a wellness center. The property reflects The July’s mission to offer flexible, locally inspired stays that blend comfort, design, and cultural immersion. The interiors draw on Art Deco influences with a refined, contemporary flair, while the building will carry BREEAM certification as part of the brand’s broader sustainability efforts.
The July has entered a strategic partnership with Hotel Facility Concepts (HFC) to ensure seamless operations behind the scenes, enabling the hotel team to focus entirely on creating memorable guest experiences. United by a shared commitment to quality, sustainability, and smart hospitality, HFC was selected as the ideal partner to support The July’s distinctive concept and elevated service standards. HFC will manage all back-of-house services—including procurement, housekeeping, and linen logistics—streamlining day-to-day operations and contributing to the hotel's efficiency, performance, and long-term value. As part of this partnership, HFC will oversee the procurement of cleaning and linen suppliers, support the pre-opening process, and coordinate daily housekeeping, linen services, and additional services such as pest control, window cleaning, and specialist floor care.
“We are thrilled to partner with Hotel Facility Concepts as we expand internationally,” said Lizzy Kelk, COO at The July. “Their expertise in scalable, sustainable operations aligns perfectly with our vision of flexible, high-quality travel experiences. Together, we’re setting the foundation for long-term growth.”
“From day one, our collaboration with The July has been grounded in shared values and a forward-thinking approach to hospitality,” said Floor Jan van der Linden, Operations Director Europe at Hotel Facility Concepts. “We are excited to help bring their vision to life at London Victoria, combining operational excellence with a guest-first mindset that supports both performance and experience.”
With additional locations in Dublin, Lisbon, and Amsterdam South Axis planned from 2026 onwards, The July and HFC are building a scalable model for operational excellence in the growing lifestyle-apartment hotel segment.
“The July is a truly exciting hospitality brand redefining the apartment hotel space,” said Kimberley Roersma, Commercial Director at Hotel Facility Concepts. “We are proud to support their expansion, starting with this flagship London opening, and look forward to building a strong partnership in the years to come.”
The July - London Victoria
Front office: hello.victoria@thejuly.com
Reservations: stay.victoria@thejuly.com
Hotel Facility Concepts
